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Beta Launch Part 1: A Simple GUIDE (Pre-Launch)

Before releasing your product, website, or application to a large audience, you might want to verify it first with a limited audience to gather feedback and fix your bugs. Such launch is generally known as a "Beta launch".

Beta launch is a chance for product teams to gather valuable user feedback and find out what your product is missing. In the first part of the Beta Launch articles, you will learn what you need to do and think of while preparing for the Beta launch.

Phase 1 - 11 Pre-Launch STEPS

1. Start with defining what would be the goal of the beta launch, what you want to achieve

2. Take a decision of who will be our beta group of participants, some options:

  • Early adopters that signed for the beta launch

  • A selected group from the current customers base

  • Paid beta testers

3. Decide how many participants you would like to have or how many of them you can actually handle

4. Define beta launch timeline and get approval for it

5. Introduce KPIs/Metrics to measure your Beta Launch success. Some suggestions are listed below:

  • Number Daily or Weekly Active Users will help you measure how many users are sticking to your product and how often they engage with it

  • Session duration shows how long users stay in your application

  • Session frequency is tracking time between sessions

  • Feature adoption helps in tracking the most popular features and their usage

  • Responsiveness helps to track how many users responded to your communication on beta launch and started testing

  • Time to fix helps to understand how quickly your team can fix issues reported by users

  • Total issues reported by Line of Code helps to understand the efficiency of our internal testing team and the quality of the application

6. Also, make sure to get the attention of the target audience - ensure that participants know when beta launch is coming, what participants need to expect, and how they can provide a feedback

7. Pre-Launch Functional testing - before beta launch starts test business and functional requirements - that will help you make sure that first beta users will have as smooth as possible experience

8. To get honest feedback from beta testers, you might want to engage them in some way. Offer early adopters discounts or free access to the product for a limited time.

9. Establish post-launch hypercare / support team that will be taking care about troubleshooting

10. Make sure to have correctly installed analytic tools to get insights of user behavior during application testing

11. And finally and the most important - ensure your servers won’t crash!

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